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WINCHESTER, Va, January 8, 2020—the Board of Directors of Blue Ridge Hospice, a local not-for-profit hospice, would like to welcome Cheryl Hamilton Fried as their new President and CEO, effective January 1st, 2021.

Board Chairman Dr. Leonard Yang said, “After an extensive search the Board believes Cheryl’s substantial experience and passion for hospice, connections within the field, professional and approachable demeanor, combined with her excitement about moving to the Winchester area make her a terrific fit.” Fried describes Blue Ridge Hospice as a “jewel”; she values the Blue Ridge Hospice legacy and understands the importance of independent community-based hospices. Fried will work hard with our staff, community partners, and Board to successfully lead Blue Ridge Hospice into the future.

Fried’s career in hospice and care for the frail and aged population spans over 27 years. Most recently she was asked to serve as interim President of Pikes Peak Hospice and Palliative Care, a not-for-profit hospice in Colorado Springs, CO. Prior to this role, she was Chief Operating Officer for Chapters Health System in Temple Terrace, FL, managing its three hospice providers and certified home health agency.

“I am honored to serve Blue Ridge Hospice, a local not-for-profit hospice that has served the community for 40 years”, says Fried.

During Fried’s career she has provided executive leadership for hospice, certified home health, private home care, Program for All-Inclusive Care for the Elderly (PACE) and several state Medicaid-managed care programs. Fried has also developed and lead several palliative care programs. In addition to home-based hospice care, Fried has operated pediatric hospice programs, as well as hospital-based and free-standing inpatient care centers.

Fried received her undergraduate degree from Rollins College in Winter Park, FL and her MBA in Health Services Management from Webster University in St Louis, MO. Fried earned her Hospice Administrator Certificate from California Association for Health Services at Home (CAHSAH).