Expanding our services
“We offer much more than traditional hospice services,” explains Jason, “and we continue to look at other service lines to fill the gap that exists in between being diagnosed with a serious illness or the onset of aging, and when someone would be eligible for hospice care.”
Blue Ridge now also provides Palliative Care Services—comprehensive, compassionate pain and symptom management care and support for individuals living with advanced illness, but not eligible for hospice care. Blue Ridge has also been awarded approval from the state of Virginia to develop a Program of All-Inclusive Care for the Elderly (PACE) to assist the elderly on our community to remain safely at home.
These developments are part of a larger strategy to continue serving our growing and aging community most effectively. We believe everyone should have access to high-quality care, at every stage in life.
“We have created a new organization called Blue Ridge Care, which is a way to organize the work of Blue Ridge Hospice, Blue Ridge Palliative Care Services, and Blue Ridge Independence at Home,” explains Jason. “Our mission of brightening life’s journey with quality and compassionate care for all whom we are privileged to serve remains our mission, and the mission of each of our service lines.”
A refreshed visual identity
On November 10th, as we honor National Hospice and Palliative Care Month, we will introduce our new brand to the world.
The brand refresh rollout includes a new visual identity for Blue Ridge Hospice, including a new logo. You can expect to see updates on our website, social media channels, collateral materials, signage, advertising, and more.
But this brand refresh is not just about change—it’s about preserving the heritage and essence of the Blue Ridge Hospice brand that the community has known and trusted for decades.